Open Programs
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about Open Programs
These programs on specific topics are open for registration to all enthusiastic learners. In open management development programs everyone is invited to register, learn, and excel in the world of management.
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Events in June 2025
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Programs
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General Management
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Marketing Management
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Information Systems
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Human Resource Management
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Finance & Economics
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Operations
General Management
Marketing Management
Information Systems
Human Resource Management
Finance & Economics
Operations
Key Accounts Management
Key accounts refer to esteemed clients or enterprises that an organization oversees, yielding substantial pro its through sustained and consistent business engagements over time. Exploring strategies and models to nurture such accounts and instil added value for the sake of fostering enduring business relationships becomes pivotal.
This program undertakes a comprehensive exploration of the intricacies entailed in establishing key account relationships. Participants will acquire the pro iciency to identify tailored key account management strategies applicable to their signi icant clientele, while also mastering the art of cultivating enduring relationships with diverse key accounts.
B2B Marketing
In the dynamic landscape of commerce, Business-to-Business (B2B) marketing holds a pivotal role in driving organizational success. This specialized program on B2B Marketing delves into the art of cultivating and leveraging B2B relationships. This program equips participants with strategic insights, customer-centric approaches, and market acumen to excel in B2B marketing.
Completing this program will empower participants with a deep understanding of effective B2B marketing strategies. Through theoretical frameworks and practical case studies, participants will be able to craft targeted value propositions, adapt negotiation techniques, and foster lasting business partnerships. This program enables participants to become catalysts for growth and innovation within their organizations by leveraging their enriched expertise in B2B marketing.
Digital Marketing and Analytics
With the markets emerging after the pandemic, the marketing industry is undergoing a rapid change as it adapts to new technology, trends and tastes. We now see how the new generation understands and uses the social media marketing for generating new leads, interacting with clients and fostering brand loyalty.
This program is designed to help individuals build the digital marketing skills and tactics needed to engage with 21st-century digital customers and drive customer acquisition across diverse digital marketing channels. The learners will acquire the skills of using modern digital marketing methods and tactics, as well as data-driven decision-making abilities, to develop integrated, customer-centric digital strategies for organic business growth.
Brand Management
The program on Brand Management offers a comprehensive exploration of the strategies and methodologies that drive the creation and sustenance of powerful brands. Through analytical insights, strategic frameworks, and an understanding of market dynamics, this program equips participants with the technical prowess required to excel in the realm of brand marketing.
By completing this program on Brand Marketing, participants will grasp the essentials of creating and managing successful brands. Through easy-to-follow theories, real-world examples, and engaging discussions, participants will learn how to form strong emotional connections with customers, foster brand loyalty, and shape consumer perceptions. This program empowers participants to become pro icient brand champions within their organizations, capable of boosting brand value and setting their brands apart from the competition.
e-CRM
In the digital realm, Electronic Customer Relationship Management (e-CRM) is pivotal for nurturing customer connections. Our specialized Management Development Program (MDP) on e-CRM delves into leveraging digital platforms for enhanced customer engagement. Through strategic insights and practical methods, this program empowers participants to excel in e-CRM, where technology meets customer interaction.
On completion of this program, participants will aptly implement e-CRM strategies, harness digital tools for personalized customer experiences, optimizing interactions and fostering loyalty. Real-world cases, hands-on exercises, and interactive discussions aim at tailoring e-CRM tactics to their contexts. Equipped with this knowledge, the learners will be able to skill fully navigate digital customer relationships, fostering strong bonds and driving business success in the digital age.
Consumer Research
Peter Drucker said, 'The aim of marketing is to know and understand the consumer so well, that the product or service sells itself.' This principle inds embodiment through the practice of consumer research, materializing as the discipline of market research. For numerous enterprises, market research stands as the cornerstone of effective marketing strategy development.
This program will empower the learners to propel growth by infusing every business decision with market intelligence grounded in pertinent consumer research. Whether a business is formulating novel products, reining existing ones, or pinpointing consumer journey pain points, market research serves as the compass to navigate the competitive landscape, ensuring the creation of exceptional products, robust brands, and thriving businesses.
Cybersecurity and IT Risk Management
In the digital era, where data breaches and cyber threats loom large, mastering Cybersecurity and IT Risk Management is paramount for organizational resilience. This specialized Management Development Program (MDP) on Cybersecurity and IT Risk Management delves into the strategies to protect digital assets and mitigate IT risks.
By the end of the program, participants will acquire the skills to design robust cybersecurity frameworks, implement protective measures, and manage IT risks effectively. Through real-world case studies and interactive exercises, participants will learn to develop proactive strategies to combat cyber challenges. This program equips participants with the expertise to fortify digital defenses, ensuring organizational security and resilience in an evolving cyber landscape.
Digital Transformation
In the modern era, businesses thrive on information technology (IT). However, a competitive edge stems not solely from technology access, but from its effective utilization. With technology evolving rapidly, managers must cultivate skills to decipher technology's potential for their business and its value-creation possibilities. This program delves into harnessing significant technological advancements to reshape
businesses and industries in the marketplace fundamentally.
In a landscape where technology governs, this course empowers managers with insights into leveraging major technological strides to enact transformative changes. Complex technologies like IoT, big data, cloud, and the future internet take center stage, driving business evolution. Emphasis rests on devising holistic business strategies, encompassing general management, organizational culture, and inancial and marketing acumen, to effectively navigate these transformations. Participants will grasp the power of strategic technology integration, equipping them to lead businesses towards competitive advantage in the overveiling digital age.
Exploratory Data Analysis
In today's rapidly evolving business landscape, data has become the key driver of decision-making and competitive advantage. This course aims to equip junior and mid-level managers, with the essential skills and knowledge needed to harness the power of data and transform it into actionable insights.
This program aims to equip managers with essential analytical skills and techniques required for data and driven decision-making. Participants will gain hands-on experience in data analysis, and visualization. By the end of the program, managers will acquire the ability to make strategic decisions based on data insights. They will learn how to identify patterns, trends, and opportunities, enabling them to make more effective and impactful decisions for their organizations.
Effective Decision Making with Business Analytics
Organizations are increasingly embracing Business Analytics to gather insights derived from data, aiding informed decision-making. As business scenarios grow more intricate, there arises a necessity for organizations to reconsider their approach to utilizing data and analytics for re ining decision-making processes. Geared towards individuals without a prior background in analytics, this course serves as an introductory platform.
Upon completion, participants will acquire the ability to articulate, anticipate, and guide business decisions across diverse domains including marketing, human resources, operations, and inance. This program equips individuals with the skillset to leverage analytics effectively, bolstering decision-making and thus enhancing organizational prowess in maneuvering complex business environments.
Microsoft Excel Skills for Everyday Life to Business Modelling
This comprehensive MS Excel course comprises two distinct levels: one catering to foundational understanding and the other delving into more intricate aspects, tailored to professionals seeking enhanced competency.
This program provides an encompassing overview of Microsoft
Excel. From constructing dynamic dashboards and interactive components to data consolidation and troubleshooting, this course encapsulates it all. The program is designed to empower participants with both fundamental and advanced MS Excel skills, enabling them to navigate inimical, mathematical, and statistical analyses with pro anciency.
Blockchain for Professionals
In the dynamic tech landscape, Blockchain stands as a gamechanger, reshaping industries. This Management Development Program (MDP) on Blockchain for Professionals delves into blockchain's signi icance and impact.
On completing this program, participants will comprehend
blockchain's role in ensuring digital security, transparency, and trust. They will recognize its potential in various sectors, from inance to supply chain management. Through real-world cases, participants will hone skills to leverage blockchain's capabilities. This program enables participants to champion blockchain integration, fostering innovation and strategic growth in the dynamic digital era.
About Online MDP
With flexible schedules and access to a wealth of resources, these programs are designed for individuals seeking to upgrade their skills from anywhere in the world. The learners can dive into a dynamic virtual classroom and interact with experienced faculty members, ensuring a transformative learning journey.
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